Strategy and Media: Behind the Scenes of Some of the Nation's Major Political Campaigns of the Past Decade

From Gideon's 2020 U.S. Senate Race in Maine to Warnock's 2020 U.S. Senate Special Election and Run-Off, from the gubernatorial races this November to the 2022 midterm elections, and looking back on some of the races that have determined control of the United States Senate today, media advertising, communicating and strategy are always an essential and enormous part of political campaigns and their outcomes. This study group session will give you an inside look at how a campaign comes together, the dynamics of earned media, public speaking, debates and political ad making and the relationship between policy making, governing and campaigning.

Speaker Gideon will be joined by Adam Magnus, Partner at Magnus Pearson Media

You must register through the form and a limited number of seats will be allocated for in-person participation. We will notify you at noon the day of the study group via your Harvard email whether you will be joining in-person or via Zoom. 

*AUDIENCE: These conversations are open to members of the Harvard community. Please RSVP with a valid Harvard email address.

*OFF-THE-RECORD: In keeping with our long tradition at the IOP to ensure honest and candid discussions of politics, all IOP study groups are off-the-record.

*The Institute of Politics is strictly observing all HKS COVID health and safety protocols. HKS buildings are closed to the public and attendance will be limited to the room capacity. You will be asked to show a Harvard ID prior to entry and doors to the space will open 10 minutes before the start time. Unvaccinated persons should make every effort to practice social distancing. Everyone must wear a mask indoors. No eating or drinking is permitted at indoor events.